Black Friday 2024: 6+1 Digital Marketing Strategies You Need to Know
Black Friday is approaching and it's time to make a difference! Whether you're eager to drop explosive offers or looking for creative ways to win new audiences, the right strategies are the key to taking off your results. Here, you'll find proven ideas that will help you stand out on the "blackest" day of the year! You can see the article we wrote last year here !
Our goal is not just to sell, but to create an experience! At Rewize we know that success is not measured only by numbers, but also by style. “Aesthetics on point” – that’s our secret ingredient! So get ready for tips that will not only boost your engagement, but also bring customers closer to your brand
Advertising campaigns for leads
Black Friday is just around the corner, and the first strategy we have to recommend is simple but extremely effective: lead generation campaigns ! The idea is to encourage your audience to sign up for our newsletter to get “early access” to the sales. This clever incentive creates a sense of exclusivity – who doesn’t want to feel like a VIP? So, not only do we collect emails , but we also build a community that is eager for our Black Friday deals. This strategy peaks the excitement and paves the way for strong sales, before the sales even start for everyone!
Pre-Black Friday Offers
Our second strategy is a little “warm-up” before the big Black Friday explosion! We start with Pre-Black Friday offers , about 10-15 days before, with a small taste of discounts to catch the eye and entice customers to get started. And as the days go by, the discounts increase, the suspense grows and our customers become more and more impatient! It’s like a “teaser” of the big celebration of offers, which keeps everyone alert and increases interest. A tactic that doesn’t let anyone forget that the big discounts are coming, but keeps them on the alert until the final start!
Access to discounts earlier for subscribers or VIP customers
Our third strategy is the “VIP experience” ! We give our subscribers and VIP customers the opportunity to be the first to enter the discounts, enjoying preferential prices before everyone else. It’s like telling them “we trust you, you’re on the front line” ! This move not only strengthens the connection with our loyal customers, but also gives those who haven’t signed up yet a good reason to join the group. Because who doesn’t want to have a little priority on Black Friday?
Biggest Sales or New Arrivals before Black Friday
The fourth strategy is to step up the game just before the Black Friday weekend! Just before the big day, we either increase discount rates or launch fresh collections , to excite the audience at just the right time ! This move creates a sense of renewal and exclusivity, making the countdown even more exciting and giving customers another reason to come back and get ready for the big day. Whether it's new arrivals or more "bold" discounts, we keep interest high and anticipation high!
SOS! Email Marketing
Our fifth strategy is to invest in email marketing and create catchy newsletters that will capture attention before Black Friday even arrives! From Pre-Black Friday to Black Friday weekend itself, these emails should be full of excitement, clever phrases, call to action buttons and unique visuals that will make recipients eager to open their inbox . With attractive topics and content that creates a sense of exclusivity and urgency, our newsletters will ensure that our audience is informed and ready to enjoy the best deals of the year!
Free shipping and shopping rewards
Our sixth strategy is to give customers an extra dose of joy with free shipping and shopping rewards! Free shipping makes every purchase a little sweeter , removing the extra cost and reinforcing the decision to buy . In addition, rewards, whether in the form of points or a discount on the next purchase, give a sense of reward that encourages customers to return. Thus, they not only get products, but also an incentive to continue choosing our brand, turning Black Friday into an experience full of value and positive energy!
*Extra Tip: Cyber Monday Deals
This day is ideal for creating exclusive online-only offers that will keep customers engaged after Black Friday. A smart idea is to offer special product bundles at special prices, or to launch a “secret deal” that is only revealed on Cyber Monday. This way, we give another opportunity to shop with unique discounts and enhance the online experience with something they didn’t have the chance to get on Friday. In this way, Cyber Monday becomes the icing on the cake of sales, adding extra excitement and strengthening the relationship with our online customers!
With these 6+1 strategies in your arsenal, you're ready to conquer Black Friday and Cyber Monday, to strengthen your brand and magnetize your audience! Remember, the key is to offer an experience that stands out, from exclusive offers to thoughtful newsletters, every detail counts. Time to put the strategies into action and take your sales off the ground with style, aesthetics and a dose of creative energy that will leave your mark on this commercial holiday. Good luck!
Let's Talk
rewize Blog
Read more about marketing, e-commerce and tools that will help you grow your business.
