Script / Direction of a Commercial
We provide comprehensive solutions for creating dynamic and effective promotional videos. From studying your brand vision, to developing the idea and producing the final video, we ensure that every step of the process is fully connected to the brand identity . We focus on understanding the brand's position in the market and analyzing audience trends and preferences, in order to create videos that grab attention and remain memorable .
identity & scenario
Scenario
We develop scripts that embody your brand's story with emotional intensity and interest. Each script is designed to evoke emotions and reinforce brand identity through vivid descriptions and evolving narrative that keeps the audience engaged throughout the viewing.
Identity & Direction
Directing
We start by developing a complete storyboard that captures every detail of the narrative . From camera angles, lighting, and character movements to the careful selection of backdrops, every decision enhances the visual experience, ensuring that the promotional video remains eye-catching and aligned with the brand’s aesthetic and message.
identity & production
Production
Production includes all phases from selecting locations and models, to managing logistics and overseeing filming. Each scene is carefully designed to showcase the brand ’s values, with particular attention to the atmosphere we wish to create. The completion of the process includes editing and adapting the content for its best presentation on the appropriate platforms.
Questions regarding the Script and Direction of a Commercial:
What are the basic phases in creating a promotional video?
We develop the script that reflects the brand's identity and values, while designing the cinematic approach to enhance the visual experience and create a powerful narrative. We complete the process with professional production and editing, preparing the video for final presentation on all platforms.
What are the key parameters you consider when producing a promotional video?
We select the right setting to enhance the brand's visual message , while also selecting actors and models that represent its personality . We create sets that support the video's narrative and carefully adjust the lighting to highlight the atmosphere and brand message .
What are the basic techniques you use in directing commercials?
We create a detailed storyboard that guides the production of each scene, while strategically selecting angles and lighting to enhance the visual experience. We use advanced cinematic techniques to create a unique atmosphere and emphasize the message of the ad.
