B2B Marketing Services
Strategy should come first
Do you have a plan? Strategy is what determines the actions & defines the steps to achieve the goals with the right KPIs. Don't take actions without a plan, the experience of our team will help you draw up a strategy that will bring the desired result through a series of targeted efforts. The actions that we can recommend to you are divided into 2 large sections: inbound and outbound marketing!
Pipeline & Funnel
In the B2B context, the terms "pipeline" and "funnel" are often used to describe the stages and processes involved in acquiring and managing business customers.
More specifically, the funnel provides a high-level view of the entire sales process, while the pipeline offers a detailed, person-focused perspective on active opportunities within that process.
Both tools are vital to B2B sales and marketing efforts, helping businesses effectively manage their sales.
Awareness
The top of the funnel! The goal is to inform potential B2B customers about your brand. This can be achieved through various marketing channels, such as content marketing, social media, SEO, and advertising.
Interest
Once candidates know your name, the next step is to generate interest. This involves providing relevant content that meets their needs. The goal is to engage the audience and encourage them to learn more about your offerings.
Consideration
In the consideration stage, B2B buyers are actively evaluating potential solutions to their problems or needs. This is the time to provide in-depth information about your services, their features, their benefits, and how they compare to alternatives.
Intent
At this point, some prospects will show clear intent to pursue a partnership. They may request a quote, reach out for more detailed information, or reach out to your sales team directly. The key is to recognize these signals of intent and provide personalized support and information.
Evaluation
During the evaluation stage, potential buyers scrutinize the finer details, such as pricing, contract terms, and ROI of your solution. You must be prepared to address specific questions and concerns and flexible to provide customized proposals and quotes.
Closing
The closing stage is where the deal is finalized and the collaboration takes place. It is important to maintain a high level of customer service and address any last-minute concerns to ensure a smooth transaction.
Inbound Marketing
Inbound marketing is essentially the ways a business can use to become known to its target group and generate leads! An inbound marketing strategy can be divided into 4 stages by analyzing the buyers journey until the final conversion. In more detail:
Buyer's Journey Stages
Attracting new users to our website.
Finding potential customers
Contact with leads
Conclusion of an agreement
Pillars of Inbound Marketing
In what ways can we achieve the desired results? Below we list 4 of the pillars of a successful inbound marketing strategy as our many years of experience have shown!
Outbound Marketing
Outbound marketing summarizes all the actions a business takes to directly find new customers! By analyzing existing ones and creating the persona of the ideal customer, it tries to find prospective customers who will meet these characteristics! An outbound marketing strategy differs quite a bit from that of inbound as it has different stages and ways of approaching! Regarding the stages:
ABM Stages
Attracting new users to our website.
Finding potential customers.
Contact with leads.
Conclusion of an agreement.
To achieve a successful outbound marketing strategy, we have several tools and resources that help us! In more detail:
Industry Analysis & ICP
Analyze the ideal client for your business! Find all the characteristics they should possess in terms of industry, turnover, number of employees and mode of operation and find similar candidates!
Lead Generation / Outreach
Once you find the right candidates, try to get in touch with them and see who the ideal leads for your business really are!
Account-Based Marketing
Account-Based Marketing is a technique where your data is your existing customers! Analyze the profile of the ideal customer for your industry and target specific accounts with similar characteristics! Leverage your existing data to grow your company!
LinkedIn Ads
Try to do targeted advertising! LinkedIn Ads are a means to target professionals in your field and specific positions of interest! Although quite expensive, they bring excellent results!
Google Ads
Try to be there when they are looking for services like yours! With Google Ads you appear in the first searches when users are looking to satisfy a need!
Cold Email
Once you have found some leads that have elements in common with your persona, get in touch with them! Give a brief presentation of your company and the benefits of your services! Do you know the fantastic tool “Lemlist” which is ideal for cold emails?
Social Media Advertising
The goals of the business do not stop at new contracts. It can also include goals such as employer branding, to attract talent from all over the world, targeting new opportunities through social media for greater market share, etc.! The business opportunities for B2B are countless and opportunities can be created through creativity!
Questions about B2B Marketing
Inbound & Outbound Marketing
Besides HubSpot, are there other tools used for B2B Marketing?
The favorite part of re-wize! As an agency, we believe very much in marketing automations and in utilizing the resources that technology gives us. With its proper utilization, you can save time and achieve excellent results. Here are some of the tools we use:
- LinkedIn Sales Navigator
- Lusha
- Semrush
- Jasper AI
Should there be a blog on the company website?
Of course yes! As we mentioned above, an important pillar of B2B Marketing is SEO. A corporate blog helps a lot to raise your website in Google results but also gives the necessary information to your potential partners about your expertise and how you operate!
Should a B2B company have social media?
LinkedIn is essential because within the platform you can find new partners for your team and also use sales techniques to reach potential customers! You must use communication channels where your potential customers are! If they use social media, then you must make your presence visible there too!
