Photoshooting & Video | IMEL Ventus
A REWISE PRODUCTION
IMEL Ventus Photoshoot
In the world of body care, aesthetics and experience go hand in hand. For Imel’s Ventus Dubai Gelato and Pumpkin Pie ranges, which include shower gels, body lotions, scrubs and body mists, we designed a unique studio shoot that captures the feeling of luxury and freshness. Inspired by the sweet and refreshing combinations of fragrances, we created a setting with soft shadows and playful textures. The clean composition and sophisticated tones highlight the elegance and care that characterize the ranges, offering a unique visual narrative that connects pleasure with the daily care routine.
Strategy and Implementation
To create the campaign, we started with a carefully curated moodboard that conveyed the philosophy of rejuvenation and clean aesthetics. The choice of elements, textures and soft shadows formed the basis of our strategy. We focused on composing images that express freshness, a sense of care and modern simplicity, in order to capture the unique personality of the products. In this way, the implementation followed a balanced approach that highlighted the distinctive character of the collections, fully integrating the brand values in each creative element.
Dubai Gelato & Pumpkin Pie: The Ultimate Daily Care Transformation
The photography and videography for the Ventus Dubai Gelato and Pumpkin Pie ranges followed a modern, clean aesthetic, designed to exude freshness and elegance. Clean backgrounds, playful textures and subtle shadows formed a visual identity full of vitality and a sense of renewal. The balanced use of light, combined with the light compositions, uniquely captured the cool, premium character of the products. The result was a modern and dynamic narrative that perfectly captures the sense of care and purity that the brand represents.
