Photoshooting & Video | IMEL Kika's Project
A REWISE PRODUCTION
IMEL Kika's Project Photo shoot
In the world of beauty brands, image is a key tool for highlighting a brand's personality. For Imel's Kika's line, which includes active face serums with ingredients such as niacinamide and vitamin C, we created a dynamic studio photoshoot. The concept was based on the power of intense colors, which ideally embraced the vibrant bottles and highlighted the character of the products.
With clean lines, bold hues and thoughtful composition, we captured the brand's modern and innovative philosophy. The result is a visual narrative that combines science with style, reinforcing the unique identity of the Kika's line in the cosmetic care space.
Strategy and Implementation
For the serums, we developed a visual identity that combines the intense pink color with the power of active ingredients, such as niacinamide and vitamin C. Studying clean beauty trends and the needs of the modern consumer, we designed a concept that balances the freshness and youthfulness of the series. The textures of the glass, the fluid forms and the vibrant colors ideally highlighted the innovation of the products. Through a strategic approach and creative direction, we created a storytelling that stands out, consistently expressing the identity and philosophy of the brand.
Vital Drops Skincare: A Visual Narrative of Freshness and Purity
For Imel's Kika's line, we designed a photography and video shoot that highlights the power of the active ingredients through a clean, fresh and modern aesthetic. Intense pink tones, vibrant colors, glass textures and playful light reflections were combined with water droplets and minimal elements, creating a setting that exudes youthfulness and elegance. With an emphasis on the textures and detail of the products, this approach captured the purity and effectiveness of the serums, offering the brand a coherent and recognizable visual identity in both photography and video.
