Photoshooting | Cool Step
A REWISE PRODUCTION
Cool Step Photoshoot
Children's fashion is full of imagination and endless creativity. For the children's shoe brand CoolStep, we undertook to do a new photo shoot for the new collection, inspired by the colors of spring. Flowers, balloons in pastel and bright shades, as well as imaginative details created a setting full of vibrancy and carefreeness. The result captured the brand's philosophy in the most creative way: children's shoes that combine comfort, style and a playful mood.
Strategy and Implementation
The creative process began with the conception of the moodboard, based on the concept “PureJoy” , which combines elegance with a discreet, childish playful mood. Our goal was to showcase children’s shoes within a carefully set up studio. We chose color palettes that perfectly highlight the products and their textures, while we paid special attention to the selection of clothes and objects that frame the collection. The result is a visual identity full of freshness, positive energy and unpretentious childish carelessness.
A World of Children's Exploration and Joy
The shoot for the new Cool Step collection was designed to capture the freedom, imagination and vibrancy of childhood. In a space with soft pastel bases and bold splashes of color, we created a setting that highlights the aesthetics of the products without overshadowing the natural energy of the little protagonists.
Flowers, linen fabrics, geometric elements and playful balloons ideally framed the children's shoes, adding textures and a sense of intimacy. Natural lighting and soft shadows enhanced the warmth of the result, while dynamic poses highlighted the spontaneity and carefreeness that characterizes the brand. The collection was presented not just as a product, but as an integral part of everyday playful exploration.
Ads on Meta & Google
At the same time, we undertake the strategy and management of advertising campaigns on Meta and Google , helping the brand reach its audience in the most efficient way. Through targeted campaigns, we reach parents looking for the perfect shoe for their children, increasing awareness and sales. With continuous analysis and optimization, we ensure that each advertisement has maximum impact.
Social Media: Color, Energy & Style in Every Corner of the Feed
For this particular brand, we have also undertaken the social media service that captures the playful mood and joy of childhood. With vibrant images, creative captions and fresh ideas, we bring the brand to life in every post and story. Our goal is to inspire parents and children, building an authentic community that is connected to the Cool Step through everyday moments full of style and fun.
