A REWISE PRODUCTION
Hemithea SS 24 Video Campaign
In the dynamic world of fashion, capturing the essence of a brand through storytelling is crucial. In this campaign for Hemithea, a beloved brand, we created a campaign that smells of summer! We took on the direction, production and writing of the script. This short film not only highlighted the brand's new collection, but also marked the start of our new series of creative services!
went live:
Strategy and Implementation
We started with a detailed understanding of Hemithea’s vision and market position. We conducted extensive market research to analyze current trends, consumer preferences, which allowed us to identify the unique features and benefits of the brand’s new summer collection. Our team, combining creativity and strategic thinking, created an attractive concept that is consistent with the brand’s identity. We focused on highlighting the brand’s values and unique aesthetics , while ensuring that our concept effectively addressed the target audience . In this way, we managed to develop a strong and consistent narrative!
Scenario
We created a script that incorporates these elements into an idyllic story. The script was designed to evoke strong emotions, using vivid descriptions that lead the user to a dreamlike setting. Each scene was carefully designed to highlight the details of the clothes from the texture of the fabrics to the delicate stitching and special designs.
At the same time, the narrative evolves in a way that keeps the viewer’s interest undiminished, telling a story that resonates deeply and creates an emotional connection. In this way, the script not only showcases the collection, but also reinforces the brand’s identity, making it unforgettable for viewers.
Directing
We started by creating a detailed storyboard that captured every aspect of the narrative, from camera angles and lighting to model movement and set design. This allowed us to plan each shot with precision and ensure that the final result would be consistent with the original vision & brand aesthetic.
Rewize's Director & Creative Director George Kalantzis - used a series of filming techniques to enhance the visual experience, with the aim of creating an atmosphere that not only presents fashion but also inspires the viewers. Through careful choices of music, color and set design, we managed to keep the viewer's interest undiminished, while its duration was over 3 minutes (something unusual)!
Production
We managed the entire production process, from selecting locations and finding actors to handling logistics and overseeing the shoot. We chose locations that perfectly fit the aesthetic of the collection and enhanced the visual message. Our team worked diligently to ensure that every detail was executed flawlessly, from scheduling the shoot to equipping and organizing the crew.
The team also undertook the editing to create the final version in all the appropriate dimensions for social media as well as performance actions!
