What does Digital Marketing include?
What sections can Digital Marketing be divided into?
Social Media Marketing
A powerful communication channel aimed at increasing brand awareness by creating a dedicated audience & potential customers! Social media helps you build trusting relationships and better understand your customers. Use the appropriate communication channels that are consistent with your corporate identity and used by your target group, to showcase your products and your brand!
Email Marketing
One of the best performing channels, it helps you build close relationships with your customers. It also informs your audience with useful information and special offers, since they have indicated that they want to receive your news. Read more here .
Content Marketing
Content marketing attracts an audience interested in your services, increases sales and awareness of your business, and also shapes your campaigns based on seasonality and the interests of your customers.
-
Inbound Marketing
Inbound Marketing is a new marketing strategy that manages to attract potential customers or leads and lead them to your business through quality content.
Affiliate Marketing
The basic idea of Affiliate Marketing is the promotion of a company's products or services through separate individuals outside the company (affiliates). Affiliates essentially promote your brand's services and products and when the audience who met you through the affiliates make a purchase, then they earn a commission from the purchase.
Performance Marketing
Communication with the customer will be personalized, making them feel familiar with your brand, gaining a place in their purchasing choices! Performance marketing is a strategy based on the continuous evaluation of data and the audience's behavior towards advertisements, in order to make the necessary changes and bring the desired results.
Performance Marketing can be divided into:
Google Ads (SEM)
Appear where the user is searching for your service. In modern reality, when we want to search for anything, our first action is to google it! It has become part of our everyday lives and essentially when someone searches for something, it means that they have a need for that specific topic, whether it is information, a product or a service! So if the user is searching for your service, you must meet their need by coming first in searches!
Facebook (Meta) Ads (Social Media Advertising)
The name has changed but the platforms remain (for now) the same. Things are different here. The largest percentage of people are on social media and according to statistics, most of them daily. These specific advertisements do not meet needs but try to create! Beautiful photography, creative videos try to convey the benefits and aesthetics of a product or service, which, having the right audience targeting, make the consumer think and in the end buy!
LinkedIn Ads
The number 1 platform for B2B Marketing! LinkedIn is a social media platform where profiles are professional and most companies look for their new potential partners through the platform. Advertising on LinkedIn is one of the most expensive solutions but there is a reason, because the targeting is very specific. You can target an audience depending on their professional position, industry, the size of the company they work for and their experience!
TikTok Ads
The number 1 platform for video content consumption! TikTok is a platform that hosts all kinds of content for all niches and tastes, from the most fun and dances to educational and informational content. Brands can show a different character from other channels, use their creativity to communicate unique messages but also highlight their brand as an employer (i.e. to do employer branding and attract talent from all over the world.
rewize Blog
Read more about marketing, e-commerce and tools that will help you grow your business.
