From the rise of TikTok to Instagram Reels and YouTube Shorts, the short video format continues to dominate the market.
Short-form videos allow brands to communicate their values in a more casual way, while giving viewers the opportunity to get to know the people behind them.
This approach is highly valued as it offers a more honest form of interaction between brand and viewer, which was not possible before.
According to HubSpot research (2023), video as a format achieves the highest ROI, followed by images, blog posts, case studies, podcasts or other audio content, and infographics.
More and more brands are finding it hard to ignore the value of TikTok. You can download the full HubSpot report titled "State of Marketing 2023" here.
Customer service has become even more important and immediate today.
1 in 5 Gen Z and Millennials communicate through the social media channels of brands for their service.
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