What is Digital Marketing?
All the reasons that make digital marketing essential for every business
Digital Marketing. You've probably heard this term several times in meetings, from a colleague or a friend... In recent years, especially, there has been a buzz around this term. It sounds "modern", "easy", "accessible".
But is that really the case? And what is digital marketing? A good question that is difficult to answer for most people... You can look in dictionaries or simply search to find a good definition. However, it is certainly not just one thing and sometimes it is a bit misunderstood.
What is digital marketing?
Let's try to give a definition: Digital marketing is advertising done through all digital channels, namely social media, mobile apps, email, Google searches, websites, YouTube or any other new digital medium that is released.
Or we could just use a simpler version...
To the question... what is digital marketing, we can simply say that it is any type of advertising of a product or service that involves an electronic device.
And why is it so important?
For many reasons, which we could analyze for hours. However, there is a broader reason, which makes digital marketing so important: That's where people's attention is. Within all these channels that are under the umbrella of digital marketing. That's where you will find the right people for your own business. There you can target the audience you want, attract new audiences but also measure the results, something that is difficult to happen in traditional media. In the digital world, everything is measurable and the numbers show you how much response the actions you take have, what works and what doesn't, what ultimately fits your brand, what you need to strengthen, what you need to change! And all this while the time people spend online is constantly increasing...
What are the 7 major categories of online marketing?
Some statistics about digital marketing in 2023:
Nearly 59.3% of the world's population uses at least one social networking platform.
87% of consumers read online reviews of local businesses
There is a significant increase in the use of smartphone apps by people over 45 years old.
4.57 million people are on some social media platform.
The average person spends 2 hours and 27 minutes on social media every day.
55% of consumers prefer online shopping and 45% prefer in-store shopping
46% of social media users are women, while 54% are men.
50% of consumers who performed a local search on their smartphone visited a store within a day.
People have about 20 apps on their mobile!
And some marketing fun facts…
TikTok is the fastest growing social media platform.
The COVID-19 pandemic accelerated the growth of e-commerce by 4-6 years.
67% of millennials and 56% of Gen Xers prefer to shop online rather than in-store.
TikTok is expected to surpass Facebook's user base by 2026.
Social media users are predicted to grow to 6 billion by 2027.
TikTok reached 1 billion active users in just five years (it took Facebook eight!)
91% of social media content is consumed via mobile device.
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