18 + 2 successful Shopify Stores in Fashion & Beauty
Shopify has emerged as one of the leading e-commerce platforms worldwide , continuously gaining ground in the online market . Ease and simplicity of use as well as a focused user experience are some of the many reasons for the platform's growing success! With millions of stores using the platform, from small businesses to large international brands, Shopify has become the first choice for those looking to enter or strengthen their presence in the world of e-commerce.
In this article, we will explore some of the most popular and successful brands from the fashion and beauty industry that have chosen Shopify for their online operations.
VICTORIA BECKHAM
Victoria Beckham founded her eponymous fashion label in 2008 and has since become the voice of modern minimalism , praised for her versatility, strong sense of elegance and effortless approach to dressing women. She is certainly one of the biggest names on the platform . She uses excellent videos and photography to showcase her range of clothes, bags, shoes and accessories. The e-shop is also connected to Victoria Beckham Beauty , a beauty, care and fragrance store, also on the Shopify platform.
GYMSHARK
Gymshark is one of the biggest brands in the gymwear industry and gained its popularity thanks to the success story behind it . In 2012 , student Ben Francis started by sending packages from his garage and managed to run a company that is now valued at 1.4 billion dollars within 10 years! Gymshark's e-shop initially operated on the Magento platform , but after a disastrous Black Friday, the company migrated to Shopify and never looked back. To this day, the business is growing at a rapid pace, experiencing great success and being another successful example of a big brand that trusts Shopify!
REBECCA MINKOFF
Rebecca Minkoff is a luxury brand with a huge variety of clothing, bags, shoes, and accessories that was launched in 2009 and now has revenues of $100 million . It is one of the most popular Shopify stores and is distinguished by its sophisticated visual aesthetics. It has a built - in user rewards system that helps turn customers into ambassadors, giving them points for activities such as following on social media, creating an account, purchasing more products from the brand, and writing online reviews.
ALLBIRDS
This brand is known for its comfortable shoes , which are made from high-quality natural materials, such as eucalyptus wood and sugarcane. The founder of the brand is New Zealander Tim Brown , who began to wonder why such impressive, sustainable materials were almost non-existent in the footwear industry, and that’s how he came up with the concept for the brand. This Shopify store does a great job of telling the brand’s story , showcasing the products and expressing the values of sustainability , while keeping things simple with an easy-to-navigate website.
TRIANGLE
Another swimwear brand founded by an Australian couple and gaining recognition about 12 years ago thanks to the unique and special swimsuit designs they launched. Within 2 years of its founding, its sales reached 25 million dollars . Triangl has also switched to Shopify Plus, spreading the summer atmosphere with its unique aesthetic all over the world!
THE FRANKIE SHOP
This brand is the ultimate destination for minimalist and cool looks and is aimed at women with a modern aesthetic , who enjoy classic pieces with a luxury twist that perfectly match their urban lifestyle ! This Shopify store is simple and minimalist . Its homepage includes only the menu, new products and the latest collections. Its simple design on the platform allows the unique aesthetics of the products it offers to be highlighted and keeps the user's interest, improving the User Interface and Experience !
ALO YOGA
Alo Yoga is a brand that specializes in gymwear and also offers beauty products and fitness equipment. The company is dedicated to a healthy lifestyle and movement , and through its e-shop, it offers unlimited yoga, fitness, and meditation classes at home with a 14-day free trial. It also integrates an Instagram commerce feed with user-generated content. Alo Yoga is a great example of how to run a successful Shopify store. With stores in New York and California, its e-shop reflects the simple, clean aesthetic of its physical locations . One of Shopify’s top stores, its website is easy to navigate, and its homepage includes snapshots of popular and new products that can be purchased directly.
SKIMS
Another highly successful company using Shopify is Kim Kardashian’s fashion brand Skims , which launched in 2019 and has grown to a $4 billion valuation in just four years ! With a rich shopping experience within the e-shop, the hundreds of products have been designed in a way that is easy to navigate for the user. The e-shop is easy to use on both mobile and desktop screens, as product images, sizes, shopping cart, reviews are all easy and fast with one touch, without any problems! Considering the important role that social media plays in the success of both Kim Kardashian and her business activities, mobile experience and an effective design are crucial to converting followers from social media into customers!
CULT GAIA
Another successful luxury fashion brand that is a great example of the Shopify platform is Cult Gaia , a brand synonymous with elegant minimalism! The brand's chic and luxurious aesthetic is captured in large images and full-screen videos on the homepage that attract visitors, while promotional sales and discounts are visible throughout the site , offering the user easy navigation and a very positive experience , which encourages them to return again and again for their purchases!
BREMONT
Bermont is a luxury watch brand based in the UK , known for its high-quality mechanical watches that are designed to last a lifetime. Built on Shopify , they use high-quality product images as well as quality videos showing the products being made by hand , creating a high-class website experience that cannot go unnoticed! Notably, their About us page is truly impressive as it tells the story of the brand, how it was created, and what it stands for!
KYLIE COSMETICS
One of the most successful Shopify e-shop examples is Kylie Jenner’s beauty brand, Kylie Cosmetics. In August 2016, Kylie Cosmetics saw over 200,000 visitors hit the online store simultaneously during one of the largest product launches in e-commerce history , demonstrating Shopify’s ability to respond to a large number of users . Recently, Kylie Jenner launched her own clothing line, launching her own fashion brand Khy , which also operates on the Shopify platform!
FENTY BEAUTY
Rihanna's Fenty Beauty has been one of the leading brands in the beauty industry worldwide since its inception and is known for its innovative skincare and beauty products. Inclusivity and diversity are the brand's core values , and one of the primary goals of the user experience is to communicate these effectively through the e-shop navigation! A feature that differentiates the Fenty Beauty website on Shopify is the "Find Your Shade" feature, which uses AI technology to instantly find the right foundation shade , based on the customer's skin analysis. In this way, the User Experience takes off as the platform allows users to virtually try on the foundation as if they were in a physical store.
PAT MCGRATH LABS
Another popular brand from the beauty industry founded by the famous makeup artist Pat McGrath , who collaborates with famous brands worldwide such as Prada, Valentino, Versace, and many more . Since its inception, the brand has broken multiple sales records , thanks to the effective marketing it achieves through social media but also thanks to the functional and efficient e-shop that operates on the Shopify platform.
ANASTASIA BEVERLY HILLS
Anastasia Beverly Hills is a famous cosmetics brand with a strong global presence. Their online store, powered by Shopify, offers a seamless shopping experience, with a sleek design that reflects the brand’s aesthetic . They leverage the platform’s capabilities for personalized recommendations and exclusive offers, while the mobile-responsive design enhances the shopping experience. Overall, their online store is the digital destination for beauty enthusiasts looking for quality and innovative products.
ILIA BEAUTY
Founded in Canada in 2011 , Ilia Beauty is a beauty brand that uses Shopify to create an online store that captures its values in a way that is reflected in its products. With a product-centric design, Ilia Beauty encourages consumers to look beyond the ornate packaging and focus on pure products designed to enhance women’s natural beauty. With the help of Shopify, the site uses awards, recognition, and reviews to build credibility and encourage customers on the shopping journey, with the goal of making a final purchase!
RARE BEAUTY
Another celebrity beauty brand , Selena Gomez’s company, which has gone viral and is breaking sales records, uses the Shopify platform for its e-shop, ensuring a comfortable online shopping experience for its customers! Shopify’s flexibility allows the brand to configure its online store in a way that reflects the brand’s unique aesthetic and values , and optimizes inventory and order management. Shopify’s secure payments and reliable hosting strengthen customer trust. Overall, Shopify allows the brand to effectively manage its online presence and offer great products to users , with the success it has achieved speaking for itself!
MORPHE
Founded in 2008 , Morphe has quickly gained recognition among professional makeup artists and beauty enthusiasts alike . The brand is known for offering a wide range of makeup products and brushes at a competitive price, which keeps customers coming back time and time again. With a global expansion in mind, Morphe has leveraged the power of Shopify Markets to expand its global market presence, supporting international currencies and languages. Additionally, as part of its community-building efforts, Morphe has integrated a referral and rewards program, “Morphe Rewards,” into its Shopify Plus storefront. With set incentives and loyalty levels, customers are encouraged to refer others, engage with the brand on social media , use brand hashtags, and receive reward points and savings on their next purchase in return!
PIXI
One particular Shopify Plus beauty brand that has maintained its competitive edge over the years with a mission to create beauty products that enhance women’s features rather than cover them up is Pixi. A beauty brand that is another successful example of a brand that has expanded its influence by combining its successful product lines with major influencer partnerships from the beauty industry. The storefront also includes a loyalty and rewards program. In addition, Pixi offers virtual personalized beauty consultations to inform visitors about the best options for them and simulate the offline experience that beauty shoppers often desire!
RHODE SKIN
Rhode Skin , the beauty company of Hailey Bieber, the ultimate it girl who has gone viral as she creates the hottest trends in the Tik Tok beauty community, also uses Shopify as its platform for online sales, offering its customers an easy and efficient online shopping experience! Thanks to Shopify's tools, the beauty brand can effectively manage inventory, despite the increased demands of the high volume of orders it receives, and adapt its online presence in such a way as to quickly respond to the needs of its customers. Shopify's reliable payment options and solid support further strengthen customer trust, enhancing the company's growth and success in the digital world!
