See below for highlights , criticism, and cultural messages from the $8 million per 30 second frenzy.
The SuperBowl Ads | Analytical Review 2025
Review 2025
The Nostalgic Super Bowl Commercials
Companies relied on beloved references to evoke warmth and familiarity in the audience.
No. 1
Hellmann's “When Sally Met Hellmann's”
- Starring: Meg Ryan and Billy Crystal, in a revival of the legendary “When Harry Met Sally” diner scene, with a guest appearance by Sydney Sweeney for the younger generation.
- Review: Although the mayonnaise pun was considered mediocre, the nostalgic element won over the audience.
No. 2
Budweiser's “First Delivery”
- Story: A tender spot featuring a young horse delivering a keg of beer, inspired by the Budweiser tradition from the 1930s.
- Review: Praised for its sensitive storytelling and classic "American" aesthetic.
Review 2025
The Emotional Ads at the Super Bowl Stand Out
The spots, which combined emotion and a clear message, were left etched in the minds of viewers.
No. 1
Google Pixel's “Dream Job”
- Plot: A father reminisces about the moments with his children, presenting Artificial Intelligence as a tool of empowerment and human connection.
- Review: She moved with her human narrative and managed to touch the audience emotionally.
No. 2
Dove's “These Legs”
- Story: Shows a girl's transition from a carefree childhood to a body-doubting adolescence, with the musical background of "Born to Run" covered by HER
- Review: The simplicity and strong message about self-confidence won over the audience.
Review 2025
Celebrities & Subversive Humor at the Super Bowl
Celebrities were at the center of many advertisements, although not all of them had the same success.
No. 1
Stella Artois' “David and Dave”
- Plot: Matt Damon plays David Beckham's "American twin" in an eccentric beer commercial.
- Criticism: Some were amused by the absurdity, others considered the concept off-topic.
No. 2
Uber Eats' “Conspiracy Theory”
- Plot: Matthew McConaughey presents football as a “conspiracy of hunger,” starring Greta Gerwig and Kevin Bacon.
- Review: Described as “McConaughey’s strangest side.”
No. 3
Dunkin' Donuts' “Java Jam”
- Plot: Ben and Casey Affleck, along with Jeremy Strong, find themselves at a Dunkin' where a coffee order ends in utter chaos. Awkward moments and quick wit create a comedic backdrop within the store.
- Review: The chemistry between the leads and the self-deprecating humor made the ad hilarious. However, some found it out of Dunkin' style.
Review 2025
Diversity in Super Bowl Ads
Although there was a decrease in diversity in the spots, there were some that stood out positively.
No. 1
Nike's “So Win”
- Starring: Caitlin Clark, Sha'Carri Richardson and other female athletes, in a spot that highlights female power in sports.
- Criticism: It highlighted the passion and perseverance of the athletes, combining inspiration, dynamism and emotion.
No. 2
Novartis' “Your Attention Please”
- Starring: Wanda Sykes, who emphasizes the importance of health equity.
- Review: One of the few spots that emphasized multiculturalism.
Final Thoughts
The ads that stole the show
The 2025 Super Bowl ads combined nostalgia, celebrity over-the-top, and thoughtful creativity. Emotional storytelling (Google, Dove) and absurd humor (Stella Artois, Dunkin' Donuts', Uber Eats) stood out, while limited representation of diversity drew criticism, with exceptions like Nike and Novartis. Google moved viewers with a powerful, human story that touched their hearts, unlike ChatGPT's ad , which, despite its high production, failed to connect emotionally with the audience. One thing is certain: in 2025, the “battle” for viewers' attention was as exciting as the game itself. 🏈✨
