The new Shopify updates are here to help merchants throughout their e-commerce journey. As Shopify partners, we follow all the developments in this awesome platform that is constantly getting better.
Shopify Online Stores Are Getting Even Faster
Yes, for the 2nd time in 2023, Shopify Online stores achieved faster speeds globally, regardless of location. The speed of a site and especially an e-shop is one of the most important success factors for e-commerce. The Shopify team is constantly working on improving the speeds of their partners. Within 6 months they had a 30% better performance in speeds

The best checkout in the world from Shopify
Shopify checkout ranks first in conversion rate with 15% more than other platforms. It is globally recognized for its shopping experience and performance, as well as its ability to be customized for business. Shopify Checkout is becoming increasingly faster and more efficient.
Shop Pay (not yet available in Greece) leads to 50% better conversion rates compared to guest checkouts!
Custom Landing Pages with Metaobjects & MetaFields
A new way to create and manage custom landing pages in Shopify has been released. You can add product highlights, structured content such as influencer profiles, FAQs, store locations with metaobjects.
This feature allows the automatic creation of template-based pages for any of your products that include specific meta objects.
You can see how in the video:
Theme Updates Animations
This specific update concerns free Shopify themes, but premium themes will follow in turn! It is a feature that allows animations within the theme such as:
- Fade in
- Special effects for image banners,
And hover effects on cards and buttons.

Shopify Bundles App
Shopify's Bundles app has been fully released. Bundles functionality is one of the most effective ways to increase your average order value (AOV). The app is free. For more custom solutions, there are additional features in Shopify Plus.
You can learn more here .

Shopify Subscriptions
A new app from Shopify that can offer unique solutions to Shopify merchants regardless of industry. It is a subscription app! The features included in customer accounts will include pausing or skipping recurring orders, updating shipping details, etc.
For a fashion e-shop, for example, it could be an additional loyalty product. With a monthly subscription, for example, customers could enjoy free shipping, exclusive access to monthly discounts, etc.!

Shopify Search & Discovery App
The Shopify Search & Discover app now allows renaming filters (tags as features), translating filters, and grouping filter values!
For example, we will be able to group aqua and teal as blue! For companies with large catalogs, it is easier to add, bulk edit, and display product searches and suggestions.
You can learn more here .

Sync Shopify products with TikTok
The Shopify Search & Discover app now allows renaming filters (tags as features), translating filters, and grouping filter values! For example, we will be able to group aqua and teal as blue! For companies with large catalogs, it is easier to add, bulk edit, and view product searches and suggestions.
You can learn more here .
Custom layouts for your Online Shopify Store
With the introduction of CSS Flexbox, Shopify enables the creation of custom layouts with multi-directional and responsive layouts, as well as alignment between various sections in your e-shop. More specifically, it provides the ability to:
- Drag & Drop
- Resize
- Group
- Various edit options
Summary
Shopify is constantly bringing updates for all e-shop owners and optimizations to increase their sales in the ever-changing e-commerce landscape, as well as to solve problems and save professionals time. To learn more about how you can take advantage of Shopify's capabilities or if it suits you, contact us directly.
Below you will find other important Updates:
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