Klaviyo: Email Marketing for e-commerce

Email marketing is a must-have tool for e-commerce, as it can increase sales in e-shops, retain customers and improve their relationships with the public. Klaviyo is one of the most popular email marketing and automation applications. It has great integrations with e-commerce platforms such as Shopify and offers huge capabilities from sending Newsletters, to automated emails based on user behavior, as well as generating dynamic codes.

Why is Email Marketing important for ecommerce?

Email marketing is a tool that allows you to send messages to your customers (and they have become subscribers) and contributes to increasing sales, as long as the message is appropriate and at the right time. Email marketing is a different way to reach customers by creating more personal relationships through automation.

Why is email marketing a necessary tool?

With email marketing, you can stay in touch with your customers even after they leave your e-shop. You can inform them about new products, new collections, discounts and any valuable content for them.

Through automations you can include their first names and remind them for example about products they may have forgotten in their cart. Also, a nice idea is a discount or gift or free shipping for example on their birthday (attention: you want to request and keep this information on the site) or even 1 year after they register on your customer list as an anniversary day.

By communicating opportunities or suggestions on products and services, customers are encouraged to visit your eshop again and ultimately buy!

With valuable content such as useful information (e.g. styling tips) your customers are more likely to remember and recognize your brand everywhere!

Klaviyo: Email Marketing App for e-commerce

Klaviyo is more than just an email marketing platform.

It offers complete e-shop solutions for digital marketing and is designed for online businesses. It has an extremely user-friendly interface and allows you to create personalized email campaigns.

Klaviyo Features

Read above about the features offered by Klaviyo:

Customer segmentation: Klaviyo has the ability to segment customers based on a variety of criteria such as purchase history, their general behavior in the e-shop, location, etc. According to the segmentation, you can appropriately customize the messages-emails that will be sent to them based on your goals.
Personalized product recommendations: Leveraging customer data related to their e-shop behavior, Klaviyo automatically recommends products according to the customer's individual preferences (buying behavior on the site) . This leads to an improvement in their shopping experience, leading to repeat purchases and an increase in Lifetime Value (LTV).
Real-time data analysis through Klaviyo Integrations and segmentation based on segments, channel, etc.
Wide range of email templates: Klaviyo offers a wide selection of email templates that anyone can use easily and quickly, leveraging your brand's visual elements.
Automation : Save time with automated and targeted email marketing campaigns. Examples of automation include a series of welcome emails, abandonment cart reminders, etc.
Create dynamic coupons that can be sent to all email marketing campaigns automatically.
A/B Testing: To optimize email campaigns, Klaviyo has the ability to implement tests to check what works best with your audience, from colors, content, subject lines, etc.
Shopify Integration: Klaviyo has great integration with Shopify, an ecommerce platform, among others. The integration is very smooth and allows for automatic synchronization of customer and data, order history, and all necessary product information. This ensures that campaigns are always up-to-date and relevant, maximizing email marketing returns.

Benefits of using Klaviyo for e-commerce:

Klaviyo can help you increase your sales by sending targeted and relevant email campaigns to your customers.

Klaviyo can help you retain your customers by sending them newsletters and offers on new products and services.

Klaviyo can help you improve your relationships with your audience by sending them content that is interesting and relevant to their needs.

Klaviyo can help you improve the results of your marketing efforts, such as performance marketing.

If you own an e-shop or are considering creating one, Klaviyo is a tool worth considering. It can help you increase sales, retain customers, and improve your customer relationships.

Klaviyo for e-commerce in fashion eshop:

The Klaviyo-Shopify integration fully leverages the capabilities of email marketing for ecommerce. For example, in a fashion eshop you can:

Create a welcome email with a discount code that will expire after a certain period of time to lead to a sale faster than if we left the coupon open.
Create automated campaigns based on user behavior, such as:
Segment customers based on their value and create offers for them
Create an automated email campaign to win back customers with a discount, for example if the customer hasn't made a purchase for 60 days, offer them a 15% discount the following month.
Create an automated campaign with product recommendations personalized to the customer's preferences.
Send marketing newsletters with relevant news such as the launch of new collections, the start of sales, etc.