What is Shopify's email marketing automations and how to leverage it [2023]
We've created a perfect homepage, a functional e-shop, we've started advertising, but our Shopify e-shop is still not where we want it to be. What can we do? Send emails automatically, because who has time to send them manually? (Dear so-and-so, did you forget something in your cart?).
What is email automation?
Essentially, it's about sending the right message at the right time to your customers! Shopify, with its latest update, offers full custom email solutions either through its own management platform or through third-party apps/integrations. Sending marketing emails automatically increases the likelihood of converting all those potential customers who browse products, add products to their cart but abandon them and never return.
More specifically, he has created the following templates that everyone can use immediately and for free. *Note: Customers need to be logged in as customers for this to work.
Abandoned Checkout
Send marketing emails to customers who abandoned checkout.
Abandoned Product Browse
Send marketing emails to customers who viewed a product but did not add it to their cart or proceed to checkout.
Customer Winback
Send marketing emails to customers who have not made any other purchases within the time period we have set, e.g. 60 days! We can re-approach customers with a discount, which they will appreciate and will result in an increase in loyal customers.
First-purchase upsell
Ok, a customer came in and made their first purchase. How do we make them happier? Of course, by sending an email with a discount on other products after their first purchase! We all know that the cost of acquiring new customers is more expensive than keeping existing customers.
Welcome email to new subscribers
An email welcoming them to your eshop, possibly with a coupon code. What's the difference with an existing code that's being announced? That they will become subscribers, and therefore recipients of your weekly/biweekly/monthly newsletter 😉
An email welcoming them to your eshop, possibly with a coupon code. What's the difference with an existing code that's being announced? That they will become subscribers, and therefore recipients of your weekly/biweekly/monthly newsletter 😉
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