Digital Marketing Strategy

Perfectly combine all your business's Digital Marketing activities

Perhaps the most important point of digital marketing. It certainly plays an important role to know all the platforms, to create ads, to collect data, to learn your audience, but the most crucial point is to combine all the data and act based on a plan. This plan is the strategy behind all your movements.

Before we begin, we should be able to answer the following:

40% of marketers say that return on investment (ROI) of marketing activities is one of the top marketing challenges. Despite having large budgets for digital marketing efforts, many professionals are unable to fully measure their results.

Hubspot

Let's look at the steps of a successful strategy in more detail:

1) Analysis of the current situation

As a first step, you should analyze the current situation in your business and evaluate the actions you took last year. What you achieved, but also which of the goals were not met and possible reasons why this happened!

2) Setting Goals & Methods of Measuring Results

Create a list of goals for the new year! Try to have 2-3 goals that you would like to achieve in the new year, understood by the whole team. Don't stop there, try to divide these goals into smaller ones, like small steps to achieve the goals! This way you will be able to better evaluate the operations of your business and measure the efficiency and effectiveness of your team.

3) Audience & Characteristics Analysis

In order to create a plan that will meet the needs of your business, you need to first understand your audience. See what their interests are, what platforms they are on, what their age range is. These are just a few questions you need to answer to understand your audience.

4) Competitive Analysis

As a second step, you need to analyze your competition. How many companies are there, what do they offer, what is their competitive advantage and what is yours. The question your business should answer is what are the key USPs that differentiate you from the market.

5) Create a Plan (select Digital Marketing channels)

Once you have answered all of the above, find the ways and means you will use and the people on your team you will put in each position! Needs & circumstances are constantly changing so there should be a continuous evaluation of your actions, because it is possible that changes will need to be made!