Back to School: Opportunities for eshops

It's that time of year again! As summer draws to a close, back-to-school shopping is already on the minds of many consumers.

New sports shoes, school supplies and clothes. There's one thing that's always true about back-to-school after a long summer: parents and students alike are in full shopping mode.

But what does this mean for online stores?

It means peak sales season for school and kids items!

When consumers shop for school supplies, how much they expect to spend, what the demand is and which products are quite important and can help e-shops take full advantage of this shopping season to boost their e-shop turnover .

Discover the predictions for the 2023 back to school season and learn how you can cope with the increased competition in online shopping and what digital marketing strategies you can adopt to stand out in 2023.

Simsons I wish they taught shopping in school
Track trends and data on consumer preferences and keyword searches related to back-to-school shopping through tools provided by Google or Contact Us, and grow your social media presence through organic posts and advertisements.

Tailor your marketing approach depending on the type of products you offer and your target audience.

• Create a sense of urgency.
  For example running countdown timers in your eshop. You can also offer a discount or offer for a limited time. By giving the consumer a limited window of time to make their purchases, taking advantage of the offers, you increase the probability of completing the purchase in the online store and in your physical store.
• Personalize your shopping experience.
  Parents are looking for a shopping experience that is tailored to their specific needs. Use customer data to personalize your recommendations and offers. For example, you can recommend school supplies based on the grade the child is in, or recommend age-appropriate clothing.
• Use social media.
  This way, connect with parents and promote your offers on all the social media channels where the parent is. Share photos of your products, run contests and answer questions. Launch campaigns and ads on meta (Facebook & Instagram). Featured social media ads can be a great way to reach parents and students who are interested in your products.
• Implement Google shopping and Google search ads.
  They enable you to take advantage of the advantages of online advertising: to show your ads to the right people, in the right place, at the right time. Parents will do several searches on specific products (school bags, coolers, food containers, etc.).

By following these tips, retailers and e-shops can ensure they are positioned to succeed during the e-commerce school supply shopping season.

In addition to the above tips, make sure your website is mobile friendly so buyers can browse and purchase your products easily in the e-shop, leading to more sales!
More and more people are shopping from mobile devices such as mobile phones and tablets.

By utilizing these marketing strategies, you will be able to strengthen your presence in the market and increase the number of sales, achieving positive results for your business.