Back to School: Opportunities for eshops

It's that time of year again! As summer draws to a close, back-to-school shopping is already on the minds of many consumers.

New sports shoes, school supplies and clothes. There's one thing that's always true about back-to-school after a long summer: parents and students alike are in full shopping mode.

But what does this mean for online stores?

It means peak sales season for school and kids items!

When consumers shop for school supplies, how much they expect to spend, what the demand is and which products are quite important and can help e-shops take full advantage of this shopping season to boost their e-shop turnover .

Discover the predictions for the 2023 back to school season and learn how you can cope with the increased competition in online shopping and what digital marketing strategies you can adopt to stand out in 2023.

Simsons I wish they taught shopping in school
Track trends and data on consumer preferences and keyword searches related to back-to-school shopping through tools provided by Google or Contact Us, and grow your social media presence through organic posts and advertisements.

Tailor your marketing approach depending on the type of products you offer and your target audience.

E-commerce trends for back to school 2022:

According to the National Retail Federation, 56% of parents had already started back-to-school shopping as of July 2022, up 5% from July 2021.

In 2022, 49% of back-to-school shopping took place in physical stores, up 6% from 2021. It marks a return to stores but still remains below pre-pandemic levels. More and more parents and students are shopping online while looking for deals and discounts on school supplies.

The value for shoppers does not start and stop with the offers. There are brands that try to communicate other things besides discounts. For example, there is value for parents in emphasizing their child's well-being, especially after the pandemic.

This means that businesses need to have a strong online presence to reach their audience.

Predictions for Back to School in 2023

Parents start shopping early.

According to Amazon:

  • 77% of consumers have already started back-to-school shopping
  • while 22% are expected to start in August
  • Back-to-school keyword search growth is up 147% this year compared to a drop in 2022.

This year, an increase in the market for school supplies is expected compared to 2022, according toConsumer Trends Report.

The National Retail Federation in America expects an increase of $5 billion compared to last year.

In Greece, no figures are available yet. However, with the pandemic now abating, schools are expected to fill up and parents want to stock their kids with the right supplies for a great school year.

6 Tips for Back to School Marketing in 2023:

  • Parents are looking for ways to save money.
    Offer special offers to get their attention, such as "buy one, get one free", offers with gifts for purchases over the limit, or contests. You can also use social media to promote your offers, such as running a contest where shoppers can win a shopping voucher by sharing a photo of their child wearing the new school supplies on Instagram. Create a sense of urgency Parents know that the back-to-school season is a short season of deals.
  • Offer a variety of shipping and delivery options.
    Parents are busy and don't have time to wait for their purchases to arrive. Make their lives easier by offering a variety of payment options, shipping, including free shipping for orders over your specified limit. You can also offer the option to buy online and pick up in store. Promote special offers.
  • Create a sense of urgency.
    For example running countdown timers in your eshop. You can also offer a discount or offer for a limited time. By giving the consumer a limited window of time to make their purchases, taking advantage of the offers, you increase the probability of completing the purchase in the online store and in your physical store.
  • Personalize your shopping experience.
    Parents are looking for a shopping experience that is tailored to their specific needs. Use customer data to personalize your recommendations and offers. For example, you can recommend school supplies based on the grade the child is in, or recommend age-appropriate clothing.
  • Use social media.
    This way, connect with parents and promote your offers on all the social media channels where the parent is. Share photos of your products, run contests and answer questions. Launch campaigns and ads on meta (Facebook & Instagram). Featured social media ads can be a great way to reach parents and students who are interested in your products.
  • Implement Google shopping and Google search ads.
    They enable you to take advantage of the advantages of online advertising: to show your ads to the right people, in the right place, at the right time. Parents will do several searches on specific products (school bags, coolers, food containers, etc.).

By following these tips, retailers and e-shops can ensure they are positioned to succeed during the e-commerce school supply shopping season.

In addition to the above tips, make sure your website is mobile friendly so buyers can browse and purchase your products easily in the e-shop, leading to more sales!
More and more people are shopping from mobile devices such as mobile phones and tablets.

By utilizing these marketing strategies, you will be able to strengthen your presence in the market and increase the number of sales, achieving positive results for your business.

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