Augmented Reality in e-commerce
Apple Vision Pro
While Augmented Reality (AR) and Virtual Reality (VR) tech have been around for decades, until recently they were not available to the general public. What has changed? Meta with VR devices & recently Apple with an AR device are creating a landscape of applications for both our daily needs and for optimization at work!
With Apple's surprise once again with the new Apple Vision Pro, it's hard to imagine what dimensions this technology will take in the future.
Apple Vision Pro is an innovative and advanced tool that is set to redesign the way we perceive and interact with visual information.
Powered by advanced machine learning and artificial intelligence technologies, Apple Vision Pro combines powerful image recognition capabilities with unparalleled seamless ecosystem integration.
This allows users to analyze and understand the world around them with ease, opening up a wealth of possibilities across various sectors and industries.
With its unparalleled accuracy and speed, Apple Vision Pro enables object detection, face recognition, scene understanding, or even visual search.
With this tool, Apple is setting a new standard in visual intelligence and opening up a world of exciting possibilities for both developers and end users.
With this in mind, let's see how AR fits into ecommerce and makes it more exciting!
What is AR Shopping?
Augmented reality (AR) shopping allows consumers to virtually try on products via an electronic device, such as a smartphone or a virtual reality headset.
This technology allows customers to feel like they are in a physical store by interacting with products, either showing them how they will look in their homes or on their bodies.
For this reason, Augmented Reality (AR) offers marketing applications that enable consumers to engage in pre-purchase behaviors, such as virtual clothing and makeup trials, as well as visualizing furniture in their homes.
6 AR ecommerce trends for 2023
1. Social media apps and camera filters
Snapchat and Instagram were the first to give brands the opportunity to create AR filters for their products and community. Dior, in a 2021 campaign, used the above capabilities and is still using AR today.
2. Virtual try-on
It's mainly used in product presentations, duh! With brands like Sephora, they can virtually try out their makeup and hair products, but we also have applications in fashion!
3. Virtual showroom
They don't visit fashion showrooms, but users can "place" products like furniture in their space in 3D. According to Shopify research, they saw a 94% increase in conversions when they used similar technologies for their e-shops.
4. Upgraded AR Tool and Hardware Options
Innovations in technology mean greater growth in capabilities. Not to bore you, but the estimated growth of the Mobile AR Market is estimated at 36.26 billion $$$ in 2026 from 12.45 billion $$$ in 2021.
5. AR mirrors for in-store shopping
I hope you haven't been reading AI for so long, because you imagine there was a ChatGPT mirror that talked to you all the time? We're talking about a million dollar idea and profit. This technology (AR Mirrors) uses sensors and augmented reality that they display with AR elements. MAC Cosmetics has used such technology. It would definitely help to have shorter lines in the fitting rooms!
6.Gamification
Yes, it's true! We can also use AR for gamified shopping experiences, like Tesco, resulting in increased engagement, brand loyalty, and more time with products in stores!
You can read more here.
Bonus for Shopify owners
How to create products in your eshop with Augmented Reality / Augmented Reality Products
