3 Kila Marketing: Podcast for long-form video & fashion
In the new podcast of 3 Kila Marketing, George Kalantzis, together with Nontas Karavias , shares his experience around e-commerce, advertising and video content creation in the fashion industry, on the occasion of rewize's recent gold award. In this episode, we examine how cinema is connected to advertising, how important brand commitment is and what it takes to build a successful long-form video project.
3 KILOS MARKETING PODCAST
What will you hear:
Quotes and inspiration from beloved director David Lynch
- Examples from well-known creators like Wes Anderson and Guy Ritchie
- Implementation process: from the initial idea to the completed long-form video
- The importance of a brand's maturity and commitment to a creative project
- How we organize: concept - script - scenes - filming
- Challenges in collaborations and production time planning
- Budget and the need for creative freedom
- Key insights from recent Super Bowl 2025 ads and their analysis
- Why emotion and storytelling are key to a successful advertising campaign
Enjoy this episode that offers a fascinating look at the art of advertising and the power of cinematic storytelling!
