New era of analytics in your e-shop with the Microsoft Clarity App

In today’s world, the success of an online store is not just about great products, but also about understanding your customers’ buying journey and making data-driven decisions. That’s exactly what the new Microsoft Clarity Shopify App offers: an easy and powerful way to track, analyze, and improve your e-store performance, right from your Shopify dashboard.

Why Microsoft Clarity on Shopify?

Clarity has become one of the most popular tools for understanding user behavior, thanks to its free heatmaps, visit logs, and AI-powered insights. With the new app on Shopify, connecting is now simple, fast, and highly effective.

🔍 Checkout & Thank You Pages Tracking

One of the most difficult parts of analyzing an e-shop is the checkout funnel. Thanks to the integration with Shopify Pixel, Clarity now gives you access to both the Checkout and Thank You pages, offering a complete picture of how customers complete their purchases and where improvements are needed.

📊 AI-Powered Insights across the funnel

From the first click on an ad (Microsoft or Google Ads) to the final purchase, Clarity leverages artificial intelligence to identify points of friction, abandonment, or opportunities for improvement. So there’s no guessing, you know where to focus.

🔄 Easy transition for existing users

Already using Clarity? The transition to the new Shopify App is seamless and hassle-free. You can continue your analysis as usual, just with more features.

🍪 Privacy Compliance

Privacy is critical. By integrating with Shopify cookie consent, Clarity ensures your store is compliant with GDPR, CCPA, and other regulations. Plus, sensitive data is automatically hidden.

The benefits at a glance

  • Complete picture of the purchasing journey.
  • AI insights that lead to increased conversions.
  • Simple installation and smooth transition.
  • Full privacy compliance.

The new Microsoft Clarity Shopify App is not just another analytics tool, it's your partner in creating a smoother, smarter, and more efficient ecommerce experience.

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