Marketing consultant Themis Sarantaenas and his guest in the studio of Talk Radio 989 by Alpha, Creative Director Giorgos Kalantzis, discuss how video influences the way we see the world, what we buy, and how we trust a brand.
It examined how the use of video in marketing has evolved over the last decade and what are the main reasons that make it an irreplaceable means of communication with the public. Particular reference was made to the differences between offline and online video marketing, as well as the selection criteria between television and digital video depending on the goal and audience of the campaign.
The second part of the show extensively analyzed the role of video in the digital environment. An assessment was made of which platforms perform best — such as YouTube, TikTok, Instagram, LinkedIn and Facebook — and under what conditions each can be effectively utilized. The importance of SEO for video content was presented and how it can enhance a business’s visibility online. Particular emphasis was placed on the strategic use of live videos to build an audience and improve interaction with users, as well as the importance of adopting vertical video formats, ideal for mobile-first platforms.
Finally, the difference between organic and paid video marketing was discussed, highlighting when each strategy is beneficial. At the same time, practical ideas were presented on how a business can create quality video even with a limited budget, without sacrificing effectiveness and its appeal to the audience.
Themis Sarantaenas, each week with the help of experienced market professionals, shares practical and proven techniques that entrepreneurs can apply immediately. Through simple and understandable language, specific examples and advice are given, aiming to offer real value to entrepreneurs. The show aims to function as a development tool for entrepreneurs, helping them grow their businesses and stand out in the modern competitive world.
The show, edited and presented by marketing consultant Themis Sarantaenas, is broadcast live every Saturday from 18:00 to 19:00 on Talk Radio 98.9 FM by Alpha.
AlphaRadio989·Themis Sarandaenas 29-03-25
